Deekshita Baruah

Editorial & Communications Specialist
₹1500000/year
0 (0 Reviews)

City

Delhi

About me

I am an Editorial & Communications specialist with over 14 years of experience as a new media journalist and climate comms expert. My extensive experience includes:

– Leadership roles in media such as The Indian Express, and

– Initiating constructive dialogues and actions towards climate action, impact, and energy transition

As a communications consultant, I have worked and collaborated with the Ministry of New and Renewable Energy (GoI), the International Solar Alliance (ISA), World Bank, sovereign governments, think tanks, civil society organizations (CSOs), and policymakers.

I have also contributed my editorial and writing skills to prominent news organizations such as Hindustan Times and India Today.

With a strong background in journalism and a deep understanding of content branding and marketing principles, I can develop innovative content strategies that resonate with target audiences and drive meaningful engagement.

My sectoral expertise includes:
– Content development and strategy
– Content branding and marketing
– Social media strategy, campaigns, and implementation
– Reputation management

Work Experience

Editorial Consultant & Communications Associate
CarbonCopy & Climate Trends 2022-10-01 - 2023-09-30 • Authored in-depth articles covering climate science, EV policies and the industry • Created communication materials addressing climate science, climate impact, climate finance, energy, and e-mobility to foster constructive dialogue. The goal was to reshape perspectives, expedite the energy transition, and support the Paris Agreement in limiting global warming to 1.5 degrees Celsius • Fast-tracked climate action through regular virtual dialogues, disseminated expert opinions and op-eds, coordinated media outreach and training, and developed written materials on climate events and developments • Worked with the CarbonCopy team to compile bi-monthly newsletters focusing on climate science and fossil fuels • Managed the Climate Science and Fossil Fuels sections on the website
Communications Consultant
International Solar Alliance 2021-10-01 - • Developed and executed communication strategies to accelerate climate action and energy transition. The objective was to help ISA unlock US$1trillion of investment in solar by 2030 while reducing the cost of the technology and its financing • Initiated constructive dialogue to help ISA establish solar as a shared solution to address climate, energy, and economic priorities across geographies • Promoted the use of solar energy in the agriculture, health, transport and power generation sectors • Worked towards increasing engagement and brand awareness of ISA member countries – 101 in total – and highlighted their ongoing work • Created awareness about new policies and regulations, best practices of member countries and leading renewable energy nations
Communications Consultant
Ministry of New and Renewable Energy (GOI) & Edelman 2020-03-01 - • Worked as a strategic support for MNRE, engaging directly with the Secretary’s office to handle all communications related to the 3rd Global REINVEST event. It was inaugurated by Prime Minister Narendra Modi, with Minister of State (IC) Power and New & Renewable Energy R.K. Singh, and the Prime Minister of Israel and Netherlands in attendance. Other attendees included Chief Ministers from Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Himachal Pradesh, and Tamil Nadu, as well as the Lieutenant Governor of Ladakh, and the Governor of Jharkhand • Monitored and managed the social media accounts for the 3rd Global REINVEST event • Worked as a support to stakeholders under the SUPRABHA program, which was led by MNRE, The World Bank, and SBI, to manage social media communication • Worked closely with the European Union, UN Women, the Confederation of Indian Industry, USAID, USISPF, GTG, Shell Foundation, DFID, and CEEW • Worked as a mediator between MNRE and Edelman to create a better understanding of the Ministry's vision and requirements for communication, campaign and conference needs • Reached out to private stakeholders in the renewable energy sector to amplify MNRE’s vision
Senior Copy Editor
The Indian Express 2015-11-01 - 2021-12-31 • Led a dynamic lifestyle team, overseeing the creation of monthly and quarterly editorial plans while spearheading the development of section content • Mentored a team of seven members, fostering their professional growth and ensuring alignment with organizational objectives • Edited and wrote compelling long-form articles on lifestyle, and news focused on current trends and events • Produced photo essays, collaborating closely with the SEO team to optimize reader engagement • Conceptualized and produced engaging videos for the lifestyle section's multimedia vertical • Conducted extensive market research by scouting agencies, newspapers, magazines, and social media conversations, leveraging insights to inform content strategies and stay updated on industry trends

Education

Political Science
BA Hons 2004-04-01 - 2007-07-31
PR & Marketing
Post Graduate Diploma 2007-08-01 -
Journalism
Post Graduate Diploma 2008-08-01 -

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