OneNDF

Meta & Google Ads Expert

In Office Posted Oct 31, 2025
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Job Information
  • Category: Sales & Marketing
  • Job Working Type: In Office
  • Job Location: New Delhi
  • Experience: 3-5 Years
  • Vacancies: 10
  • Salary : ₹10 - ₹15 LPA
Other Information
  • Skills Required:
    Platform Expertise Performance Marketing Regulatory Compliance Technical Tracking A/B Testing & Optimization Analytical Reporting Funnel Strategy
  • Job Type: Full Time
  • Posted Date: Oct 31, 2025
  • Referral Amount: ₹500
  • Amount Unlock Duration: 60 Days
  • Expires On: No expiry date
Job Description

We are looking for a skilled Meta & Google Ads Expert to drive our paid advertising strategy.

Your primary responsibilities will include strategizing, executing, and optimizing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A critical component of this role is ensuring strict policy compliance, managing G2 verification requirements, and expertly navigating ad restrictions specific to the highly regulated financial services industry.

Key Responsibilities:

• Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.

• Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.

• Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.

• Set up and maintain pixels, conversion APIs, and tracking dashboards.

• Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.

• Handle G2 verification processes and ensure all campaigns meet Meta & Google’s advertising policies for financial services.

• Collaborate with content, design, and tech teams for cohesive growth campaigns.

• Monitor daily campaign performance and prepare weekly ROI reports.

• Run A/B tests to identify winning creatives, keywords, and audience strategies.

• Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.

Key Requirements:

• 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI.

• Proven track record of lead generation campaigns in regulated industries.

• Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.

• Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.

• Experience in G2/Google Ads financial verification & Meta policy approvals.

• Excellent analytical skills with expertise in data-driven campaign optimization.

• Ability to manage large ad spends while driving performance efficiency. Preferred Skills

• Prior work with loan marketplaces, NBFCs, or digital lending platforms.

• Knowledge of multi-language targeting (English + regional).

• Familiarity with SEO/organic growth synergies to support paid campaigns.

• Strong creative sense for building fintech-compliant ad communication.

What We Offer:

• Competitive salary with performance-linked incentives. • Leadership role in driving fintech digital marketing. • Direct exposure to lenders, borrowers, and ecosystem partners. • A fast-paced, growth-driven startup culture