Head of Sales & Marketing (8+ yrs) – FRP & SMC Products

Role Overview: We are seeking a dynamic and experienced Senior Marketing Manager to lead our marketing strategy, brand positioning, and sales enablement activities. The ideal candidate will possess deep knowledge of B2B industrial marketing, preferably in the construction, electrical, infrastructure, or polymer-based products sector. This role demands experience with government bodies, infrastructure firms, and private industrial clients across India.

Key Responsibilities:  Strategic Planning & Execution o Develop and implement integrated marketing strategies to promote FRP Pultrusion and SMC product lines. o Identify market opportunities in government tenders, EPC contractors, builders, architects, and distributors.

Branding & Communication o Oversee the creation of marketing collaterals, brochures, datasheets, case studies, videos, and product presentations. o Strengthen brand visibility through trade shows, exhibitions, digital marketing, and PR initiatives.

Market Research & Insights o Analyze industry trends, competitor strategies, and customer behavior to provide actionable insights to sales and leadership teams.

Channel & Tender Marketing o Build relationships with contractors, consultants, and PSU/CPWD/PWD tendering authorities for product approvals. o Support tender participation by coordinating documentation and marketing inputs.

Digital & Social Media Marketing o Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and company website. o Supervise content strategy, campaign execution, and lead generation programs.

Team Leadership & Coordination o Mentor and guide junior marketing executives and interns. o Work closely with Sales, Design, and Production teams to align marketing goals with business objectives.

Qualifications & Skills:  MBA in Marketing / Business Development or equivalent.  8+ years of experience in marketing in FRP, SMC, or Composite related products.  Excellent understanding of B2B marketing, government procurement systems, and project-based selling.  Strong communication, analytical, and presentation skills.  Proficiency in MS Office, CRM tools, and digital marketing platforms.  Experience with FRP, SMC, or construction-related products is preferred.  

Experience: Candidates with experience in these or similar composite manufacturing companies will be given preference: 

Company Name  Specialization  

Sintex Industries: SMC meter boxes, junction boxes, water tanks, enclosures

RMC Switchgears Ltd: FRP junction boxes, enclosures, and electrical products  

Dutron Group FRP: manhole covers, cable trays, SMC panels  

Fibertech Composite FRP: gratings, ladders, fencing, pultruded profiles 

Aeron Composite Pvt. Ltd. FRP: cable trays, SMC junction boxes, grating, fencing  

Electromac Industries SMC & DMC: junction boxes, enclosures, meter boxes  

Composite Techno Solutions FRP: fencing, manhole covers, cable ducts, water tanks 

Mouldtech Industries SMC: boxes, modular panel systems, FRP panels  

Plasticon Composites: Industrial tanks, FRP ducts, scrubbers, pipes  

Aeron FRP & SMC: FRP walkways, enclosures, gratings, ladders  

Mahashakti Energy Ltd: FRP solar structures, fencing, ladders

Resinova Chemie Ltd. (Astral Group): Composite-based products, adhesives used in FRP & SMC manufacturing

Patel Plastic: SMC enclosures, FRP fencing, electrical housing products

IBR Pipes & Fittings: FRP pipes, tanks, custom composite parts

Everlast Composites: LLP FRP cable trays, manhole covers, fencing, gratings

Essen Composite Pvt. Ltd: FRP profiles, ladders, fences, utility boxes

Shreya Composites: LLP FRP structural items, solar frames, industrial support structures