About me
Senior brand management Executive with experience in managing ATL & BTL marketing, brand communications, market research, Lead generation Data management, Competition analysis, Content development, Budget management, Event management & coordination, Vendor and agency Management, Brochure development, Advertising, Product launch, Website redesigning, Campaign Management, Social media management.
Skills
Work Experience
Senior Brand Marketing Executive
Sonalika International Tractors Limited
2022-10-17
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Present
As a Senior Brand Marketing Executive, I have worked closely with the other cross functional teams on various aspects of marketing, including social media management, creative development, leaflet development, BTL (Below the Line) marketing, ATL (Above the Line) marketing, and campaign execution. Responsibilities: Social Media Management: Assisted in developing and implementing social media strategies to enhance brand visibility, engagement, and customer loyalty. Created engaging social media posts, monitor social media platforms, and analyze performance metrics to identify opportunities for improvement. Creative Development: Collaborated with the creative team to develop compelling and innovative marketing collateral, including print ads, online banners, videos, and other creative assets. Contributed ideas and assist in the production process to ensure high-quality deliverables. Leaflet Development: Support the creation and distribution of marketing leaflets, brochures, and product catalogs. Worked closely with the design team and product managers to ensure accurate and impactful messaging. BTL Marketing: Assisted in planning and executing below the line marketing activities such as trade shows, exhibitions, dealer meets, and customer engagement events. Coordinate logistics, manage promotional material inventory, and ensure smooth execution of BTL marketing initiatives. ATL Marketing: Contributed to the development and implementation of above the line marketing campaigns, including TV commercials, radio ads, and outdoor advertising. Collaborated with advertising agencies and media partners to ensure effective campaign execution and timely delivery. Campaign Execution: Supported the end-to-end execution of marketing campaigns, including pre-launch planning, coordination with cross-functional teams, monitoring campaign performance, and conducting post-campaign analysis. Identifying key learnings and make recommendations for future campaigns.
Education
MBA- Marketing
Masters
2018-10-17
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2022-10-17
Completed MBA in Marketing Management with Honours from Sharda University