Job Description – Ads Script Writer

Position: Ads Script Writer – Marketing Team
Experience: 1+ Year
Location: Remote
Working Days: Monday–Saturday
Employment Type: Full-Time

About the Role

We are looking for a creative and analytical Ads Script Writer who can write engaging, conversion-focused ad scripts and understand why an advertisement performs well or poorly. The ideal candidate should combine strong storytelling skills with an understanding of ad performance and audience behaviour.

Key Responsibilities

• Write creative, conversion-focused scripts for Meta Ads, Google Ads, Reels, UGC videos, and other marketing campaigns.

• Develop strong hooks, concepts, storytelling, and compelling CTAs.

• Analyse ad performance across Meta, Google, and other advertising platforms to identify what works and what needs improvement.

• Use performance insights to develop better scripts and new creative angles.

• Research competitors, audience behaviour, and trending ad formats.

• Collaborate with Performance Marketing and Video Editing teams.

• Continuously test, analyse, and improve ad creatives based on results.

Requirements

• Minimum 1 year of experience in ad script writing, copywriting, content writing, or performance marketing.

• Excellent writing, storytelling, and creative thinking skills.

• Strong analytical skills and the ability to understand ad performance.

• Ability to convert performance insights into fresh creative ideas.

• Good understanding of digital advertising and marketing concepts.

• Writing skills in Hindi, English, or any other language are welcome.

• Experience with Meta Ads or Google Ads is an added advantage.

Important

This is a creative + analytical role, not just a content-writing position. The candidate should be able to answer three key questions:

• Why did this ad work?

• What can we improve?

• What should we test next?

Candidates who can combine creative storytelling with performance-driven thinking are encouraged to apply.